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Copywrite Skill

Protocol-first prompts that make your AI write B2B SaaS copy with specificity, proof, and the right CTA.

Copywrite Skill

Most AI copy sounds the same. It rhymes. It tries too hard. It feels like a template someone else chewed up and spat out.

I built Copywrite Skill to fix that. It's a structured prompt framework that turns any AI assistant into a disciplined copywriter that follows proven advertising principles instead of drifting into generic fluff.

GitHub: https://github.com/yabasha/copywrite-skill

Works with Claude Code, Cursor, Windsurf, Cline, and GitHub Copilot.

The Problem

Language models are capable writers, but they lack guardrails. Left alone, they:

  • Default to "revolutionize" and "game-changing" clichés.
  • Write for everyone and no one.
  • Chase awareness-stage hooks when the reader is already solution-aware.
  • Confuse platform tone (LinkedIn vs. landing page vs. email) as optional.

The output isn't technically wrong. It's just invisible.

The Solution

Copywrite Skill is a structured enforcement system that wires Eugene Schwartz's prospect awareness levels and Claude Hopkins' scientific advertising into every phase of AI-assisted copy generation.

Instead of asking an LLM to "write better copy," you feed it a constrained protocol. The output improves because the inputs are specific, layered, and compulsory.

How It Works: The 8-Step Workflow

  1. Discovery / Intake
    Lock down the offer, audience, and objections before writing a word.

  2. Positioning
    Define the competitive frame: what problem do you solve, and for whom?

  3. Awareness + Sophistication
    Map the prospect's awareness level and market saturation to avoid preaching to the choir or overwhelming the uninitiated.

  4. Hook A (The Mechanism)
    What makes this work? Why should anyone believe the promise?

  5. Hook B (The Consequence)
    What happens if they don't act? Pain, loss, or missed opportunity.

  6. Hook C (The Transformation)
    What does life look like after they say yes?

  7. Body + CTA
    Evidence, proof elements, and a single clear ask.

  8. Platform / SEO + Tighten
    Adapt tone for the channel (email, landing page, social), optimize for keywords if needed, then strip every word that doesn't pull weight.

Each step has a prompt. Each prompt enforces a specific constraint. The chain produces copy that sounds assembled by a human who understands the craft.

Why Schwartz and Hopkins Matter

Eugene Schwartz's Breakthrough Advertising defined five stages of prospect awareness. Most AI copy assumes everyone is problem-unaware (the widest audience). That's expensive and ineffective. Schwartz teaches you to match your message to the prospect's existing knowledge, not reinvent it.

Claude Hopkins wrote Scientific Advertising in 1923. His principle still stands: advertising is salesmanship in print. Every claim needs a reason why. Every headline must earn the reader's attention. Every test must be measured.

Copywrite Skill bakes both into the workflow so you don't have to remember them mid-prompt.

What You Get

  • A markdown prompt framework you can drop into any AI coding assistant
  • 8 sequential prompt templates with explicit constraints
  • Platform-specific adaptation guides (LinkedIn, email, landing page)
  • Built-in reasoning steps so the AI shows its work before delivering copy
  • No proprietary lock-in. Plain text. Your control.

Who It's For

  • Founders writing their own landing pages without a budget for an agency.
  • Marketers who want consistent output across team members.
  • Developers building AI-assisted tools who need copy as a structured output, not black-box magic.
  • Anyone tired of AI copy that smells like AI.

How to Use: Example Prompts

Drop any of these into your AI assistant:

Discovery prompt:

You are a copy strategist. The offer is [describe offer]. The audience is [describe audience]. 

List the top 3 objections this audience has to the offer, and the one belief they must hold to convert.

Awareness mapping:

Based on the offer above, state the prospect's current awareness level using Schwartz's framework: 
Unaware, Problem-Aware, Solution-Aware, Product-Aware, or Most Aware. 

Justify your choice in one sentence.

Hook A (Mechanism):

Write a headline that answers: "How does this actually work?" 

Include a specific mechanism or proprietary element. No adjectives without proof.

Hook B (Consequence):

Write a headline that emphasizes the cost of inaction. 

Use concrete loss, not vague fear.

Tighten command:

Review the copy above. Remove any sentence that does not advance the argument or support the CTA. 

Return only the revised copy, no commentary.

Design Decisions

Specificity over cleverness.
Prompts demand concrete details: numbers, timeframes, mechanisms. Clever wordplay without proof is stripped.

Reason-why everywhere.
Every claim must back itself. If the AI can't explain why, the claim gets cut.

Variants as first-class outputs.
At each step, the framework generates multiple angles. You choose. The AI doesn't decide for you.

Interview-first inputs.
The Discovery phase simulates a client interview. Without this, the rest of the workflow drifts.

What's Next

  • Case studies measuring conversion lift against baseline AI copy
  • Optional JSON output mode for programmatic integration
  • Language-specific variants (currently English-optimized)

Try It

Copywrite Skill is free, open-source, and protocol-first.

Star the repo: https://github.com/yabasha/copywrite-skill

If you use it, open an issue. Tell me what worked, what didn't, and what you'd add.

Good copy is built, not generated. This framework is the scaffolding.

Start with step one. Don't skip the discovery.